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How do I set up and prioritize discount campaigns in Discount Mixer?

Written by Neela K.

How to Set Up and Prioritize Discount Campaigns in Discount Mixer

Discount Mixer offers flexible tools for creating and managing discount campaigns. This guide explains how to set up separate campaigns, resolve conflicts, and configure discounts effectively to meet your business needs.

Overview of Discount Campaign Setup

Discount Mixer allows you to create campaigns targeting specific products, variants, or cart values. To avoid conflicts and ensure discounts apply as intended, it’s essential to:

  • Use separate campaigns for different discount scenarios.

  • Avoid overlapping product or variant selections unless stacking is intended.

  • Leverage advanced settings to fine-tune discount application.

Creating Separate Campaigns for Different Discounts

To apply different discounts to distinct product groups:

  1. Create a campaign for each discount rate. For example: - Campaign A: Apply a 4% discount to Product Group A. - Campaign B: Apply a 25% discount to Product Group B.

  2. Ensure products are exclusive to their respective campaigns. If a product appears in multiple campaigns, only the highest discount will apply, as Discount Mixer does not stack discounts for the same product.

Setting Variant-Specific Pricing

To set different final prices for product variants (e.g., Blu-ray at $8.95 and DVD at $6.95):

  1. Create two campaigns using the same discount code: - Campaign A: Target DVD variants and set the final price to $6.95. - Campaign B: Target Blu-ray variants and set the final price to $8.95.

  2. Manually select variants for each campaign to avoid conflicts. Do not rely on collections, as they target products rather than individual variants.

Resolving Campaign Conflicts

To resolve conflicts where native Shopify automatic discounts block app-based discounts:

  1. Recreate the native discount within Discount Mixer.

  2. Use collection-level exclusions to prevent overlap between discounts. For example:

    • Exclude the collection that should use a fixed-price campaign.

    • Configure each campaign with "Apply to" and "Exclusions" settings so discounts apply only to their intended collections.

If two campaigns target the same product but with different discounts (e.g., for 2 and 3 items):

  1. Consolidate the logic into a single campaign with tiers.

  2. Edit the tier to target both quantities and set the desired discounts.

  3. Deactivate or delete the overlapping campaign to prevent stacking.

Setting Up Tiered Discounts

To offer a discount where the second identical item is 50% off:

  1. Create two campaigns targeting the same product set: - Campaign 1: Apply a 50% discount for the second identical item. - Campaign 2: Anchor the pairing with a 0% discount.

  2. Enable “Limit discount to identical variants only” in advanced settings for both campaigns.

Configuring Cart-Value Campaigns

To create a cart-value discount that stacks with product-level discounts:

  1. Set "Apply to" to "All products" in the cart discount campaign.

  2. Avoid selecting product-level filters or exclusions, as these convert the discount into a product-level rule, preventing stacking.

Understanding Discount Interactions

Automatic product discounts and bundle discounts can coexist without conflict if they target different product sets or price ranges. For example, an automatic discount on full-price items will not affect a bundle discount applied only to sample products. By following these guidelines, you can effectively set up and prioritize discount campaigns in Discount Mixer, ensuring they align with your promotional goals and avoid unintended conflicts.

Best Practices for Discount Setup

  • Plan Ahead: Clearly define your discount strategy and ensure it aligns with your business goals.

  • Test Configurations: Before launching, test your discount campaigns to verify they work as intended.

  • Monitor Performance: Regularly review discount performance and adjust settings as needed.

  • Avoid Overlapping Discounts: Use exclusions and careful configuration to prevent conflicts between campaigns.

Common Discount Scenarios### Cart-Level Cashback Coupon To create a cashback coupon that offers $10 off for one unit and $20 off for two units:

  1. Create a Cart Discount Campaign (order-level).

  2. Set minimum cart values corresponding to the price of one and two units (e.g., $99 and $198).

  3. Ensure the discount is configured at the cart level to allow compatibility with automatic product-level discounts.### Volume Discount Code Campaign with Tiers To set up a tiered discount code that applies 20% off for one product, 30% off for two products, and 40% off for three products, limited to a specific collection:

  4. Create a Volume Discount Code Campaign with three tiers:

    • 1 item = 20% off

    • 2 items = 30% off

    • 3 items = 40% off

  5. Set the "Apply to" scope to the target collection so the discount only affects products from that collection.

  6. Configure the campaign to be activated by a specific discount code, requiring customers to enter the code at checkout.

First Item 20% Off, Subsequent Items 30% Off

  1. Create a Volume discount campaign with minimum quantity 1 and a 30% discount value. Add a discount message for cart and checkout.

  2. Create a second Volume discount campaign with both minimum and maximum quantity set to 1, and a 20% discount value.

  3. Create the 30% campaign first, then the 20% campaign — the most recently created campaign takes priority, so the first item gets 20% and subsequent items get 30%.

  4. Optional: toggle off "Display on product page" to prevent the discount table from appearing on product pages.

10% Off Any One Product, 15% Off Entire Order for 2+ Items

  1. Create a Product discount campaign applying 10% to all products.

  2. Create a Volume discount campaign applying 15% to all products for 2+ items.

  3. Create the Volume discount campaign after the Product discount campaign — the most recently created campaign takes priority, so the 15% order-wide discount applies once 2+ products are in the cart.

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